VoyageLA Local Stories
Article from VoyageLA Posted SEPTEMBER 2, 2020
Today we’d like to introduce you to Lacey Kaelani and Jenna Kammo.
Lacey and Jenna, can you briefly walk us through your story – how you started and how you got to where you are today. Jenna: Lacey and I come from different experiences within the industry – I have a talk show and freelance casting background while Lacey worked in unscripted casting and development. Our paths somehow crossed while working on a few different shows together and as we continued to work together and get to know each other, a beautiful friendship began to blossom.
We were working on set together one day and we had the typical start-up moment of “I think we can do this better, and for ourselves. We have enough experience to be sitting at the head of the table.” And voilá! The beginning of our Casting Depot journey began.
Lacey: 2019 was a blessing for us. We were able to cast and develop for a slew of dream networks such as Hearst Media, Bustle Digital Group, MTV, HGTV, and more. By the end of the year, we felt as if we had enough demand from the networks and supply for opt-in talent looking to be booked on TV shows – and that’s when the lightbulb went off. We ended up pivoting our business in Feb. of 2020 to build alongside our CTO Brad Larson, what is now, CastingDepot.com – a talent agnostic marketplace for creators (such as ourselves) and talent to engage and source gigs. We recently launched our beta and are hosting casting calls from major networks such as Netflix, Quibi and ABC.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you? Jenna: Launching a media-tech company during a pandemic was a bit scary. We were fortunate enough that our industry didn’t come to a complete halt (except theater) and networks were still casting and restrategizing their productions. At the end of the day, it’s our job as creators to continue to create, keeping up with the content consumption demand.
Also, our CTO Brad Larson has been trying to teach us to code… which has been interesting!
So, as you know, we’re impressed with Casting Depot – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others. Lacey: Casting Depot is a professional network for creators and talent to engage and source gigs. Female-owned and operated, we’re the only professional network on the market, being both talent agnostic and casting efficient. We have an entire end-to-end workflow process embedded in our dashboard that allows creators to complete their projects on time and on budget.
Lastly, our model replicates the social functionality of LinkedIn with the purposes of booking talent for content creation.
The on-camera talent placement market is ~$5B in the United States with over 3,500 companies dedicated to booking talent. The market is expected to grow at 4.3% with nearly infinite on-camera placements per year. Our platform allows creators to keep up with that demand.
So, what’s next? Any big plans? Jenna: Over the next 18 months, we aim to become a gold standard for professional networking in our industry. We plan on hitting major milestones within our business such as fully flushing out our end-to-end solution for our creators, encompassing the entire HR system within the casting process. Lacey is also demanding bean bag chairs in our office by 2021… so there’s that.
Pricing: • Profile is free to create. • Basic – $4.99 • Premium – $14.99
Contact Info: • Website: www.castingdepot.com • Phone: 646-490-4491 • Email: firstname.lastname@example.org • Instagram: @castingdepot / @laceykaelani / @jennakammo / @followbl • Facebook: http://www.facebook.com/castingdepot • Twitter: http://www.twitter.com/castingdepot • Other: https://www.crunchbase.com/organization/casting-depot-c27c